Amazfit


Campaign: Chinese Huami introduced America to Amazfit – a new type of wearable fitness tracker that actually looks nice while keeping you active. How do you overcome the liability of foreignness while at the same time motivating consumers to try a new product? WDP X and Huami worked together getting everyday Americans used to becoming more active.

 
 

Campaign:
Chinese Huami introduced America to Amazfit – a new type of wearable fitness tracker that actually looks nice while keeping you active. How do you overcome the liability of foreignness while at the same time motivating consumers to try a new product? WDP X and Huami worked together getting everyday Americans used to becoming more active.