B&O Play


Strategic input: B&O PLAY has reached out to an entirely new generation – and now to a new market: The United States. 

But how do you immigrate as a brand? And how will the brand perform in a location, when its heritage means less. B&O PLAY and WDP X matched the B&O PLAY brand assets with relevant subcultures. We identified potential groups to approach as a brand migration scenario, defined by their fit with the brand’s assets.

 

Strategic input:
B&O PLAY has reached out to an entirely new generation – and now to a new market: The United States. But how do you immigrate as a brand? And how will the brand perform in a location, when its heritage means less. B&O PLAY and WDP X identified potential groups to approach as a brand migration scenario, defined by their fit with the brand’s assets.