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Strategic input:
B&O PLAY has reached out to an entirely new generation – and now to a new market: The United States. But how do you immigrate as a brand? And how will the brand perform in a location, when its heritage means less. B&O PLAY and WDP X identified potential groups to approach as a brand migration scenario, defined by their fit with the brand’s assets.

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Campaign:
Chinese Huami introduced America to Amazfit – a new type of wearable fitness tracker that actually looks nice while keeping you active. How do you overcome the liability of foreignness while at the same time motivating consumers to try a new product? WDP X and Huami worked together getting everyday Americans used to becoming more active.

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Strategic input:
How do you innovate as a successful Scandinavian insurer?  WDP X is working with Tryg to separate the two things that make an insurer: capital and risk assessment. Having capital is not a competitive future position, so we asked: What can Tryg do as an expert at risk assessment?

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Starting up a brand:
Sunfolding has a disruptive approach to solar tracking systems. But how do you approach a market, when contractors and builders minimize risk by going with better-known solutions? WDP X helped Sunfolding going from start up idea to established brand in 2016.

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Campaign:
Robots entering the workplace don’t have to be a big deal. Universal Robots and WDP X created a human approach to this innovative technology in order to reach new areas of the market and soften up old ones.

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Starting up a brand:
Exoskeletons are only as good as the number of people you can put them on. ROAM changed the paradigm by producing functional exoskeletons at affordable prices. Doing so required a new market approach in terms of value proposition, brand and target audiences. 

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Brand activation:
Danske Bank Private Wealth Management is expanding the bridge between Denmark, customers and Silicon Valley. Ideas meet funding. WDP X is among others co-operating with Danske Bank.